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Wigand, R. /
Picot, A. / Reichwald, R. (1997): Information
Organization and Management Expanding Markets and Corporate Boundaries Wiley, May 1997, 350pp, £24.95 0-471-96454-9 |
| Changing
market conditions have driven the creation of new
organizational forms and alliances that were
inconceivable a few years ago. And the innovative
application of IT and telecommunications make new
alliances and entire new markets available. Information Organization and Management shows how success in business depends on the ability to respond instantly to customer needs. The authors detail appropriate applications of information, communication technologies and resources...and how they can transform the way business and commerce are transacted on a global scale. |
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